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From a consol its :
mozilla firefox

Yeah thats right, just change where i say 'firefox' to 'mozilla-firefox'.
Sorry, I was at work and using windo$ so i couldnt check my words...
Thanks for the correction!
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I thought it was just 'firefox'?
No, anons right, the directory name you can change within the installer but the actual file to run is called mozilla-firefox.
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for some reason I have to type /home/bin/./firefox as well... guess I have yet to make it executable (chmod +x ./firefox).
I did use the installer too and do not have that file. Maybe just a symbolic link?